My graduation collection Régénéré derives from my interest in the fashion industry, where high production speed, low prices and rapidly rotating collections define the industry. The fashion industry has changed into a productive machine, new collections are developed under high pressure, demanding products to be in store within weeks. As a consequence of this circulation speed, various items of the fast-fashion brands/chains, such as Zara and H&M, are inspired by or copied from collections of high-end fashion brands like Balenciaga, Prada or Chanel. To enable this process, the fast-fashion industry applies downgrading of product quality, material use and detailing of the exclusive-fashion. In fast-fashion it is not the question whether copying is used, but where and when inspiration turns into imitation.
In my research, I examine the possibility of breaking this fast-fashion circuit and thereby discuss the consumerism and our production needs within fashion. By using double, or even triple copies, I try to reach absolute limits of possibilities and, consequently, re-assess our meaning of originality and authenticity. By recopying, throughout a scanner, I aim to create a new shaping language, which transforms the already copied fast-fashion item into high-fashion footwear.